About us

Roupéz Skishop is one of Sweden’s most complete alpine specialist shops. We offer a wide range, run a ski rental and a ski school, and sell clothing and alpine equipment both in store and online. On top of that we offer ski service and help from our experts. We have great gear for beginners as well as intermediate and advanced skiers.

We are here to help you, so don’t hesitate to get in touch!

History

Roupéz has its roots in the Roupéz shop that first opened in Värnamo. Ingemar Andersson bought Roupéz from Nisse Roupéz, and back then it was a small shop on a back street in Värnamo, selling bicycles and various other sports equipment. At that time the shop was called Roupé Sport.

When an advert was placed in the local paper Värnamo Nyheter, a typo turned the name into Roupéz, and Ingemar thought that didn’t sound bad at all. That is how the name Roupéz came about.

The business outgrew its premises and moved to a larger space in Värnamo. In 1977 Ingemar bought Skidshopen at Isaberg from the then owner Ernie Åhsberg. At the time it was just a small rental in a basement.

Roupéz in Värnamo grew into several shops around Sweden, including in Jönköping and Helsingborg. The ski rental in Hestra grew as well, and a shop area was added selling skis and ski boots.

In the 1990s all the Roupéz shops were sold to the Stadium chain, so many shops that used to be Roupéz are Stadium today. Roupéz Skidshop in Hestra, however, kept its name. In 1989 Hans Eriksson bought half of Skidshopen from Ingemar and they became partners. Together they also founded Roupéz Profil (a promotional products company), where Hans is still a co-owner today.

Over the years Roupéz Skidshop has grown into the largest ski rental in southern Sweden and one of the region’s most complete alpine shops. Along the way the idea of an online shop took shape, and it was launched on a small scale in 2010.

New premises were built for the 2010/2011 season, with a large rental and a much bigger shop than the old building could hold. This let the shop grow further and become even more complete. Here you will find everything you need for alpine skiing: a full boot fitting workshop, a wide range and always knowledgeable staff.

In 2017 three more partners bought into Roupéz Skidshop: Henrik Olsson, Albin Friberg and Jennie Andersson. Jennie is Ingemar’s daughter and practically grew up in Roupéz. Albin started as an intern and went full-time in 2010. Henrik joined for the 2010 season and has his background in ski racing.

At Roupéz Skidshop there is a genuine passion for skiing and a drive to help every customer find what they are looking for. Much of that comes from Ingemar’s way of thinking and working.

For the 2022/2023 season we also invested in a brand-new robotic grinder, making the workshop even more complete. There was a robotic grinder before, but it had a few years behind it. The new one can also grind both cross-country skis and snowboards — a real step towards becoming one of the best workshops in southern Sweden.